Guides for restaurant owners
Reviews, menus and reputation, written for people running a service rather than a marketing department.
All guides
How to get more Google reviews for your restaurant
Two hundred covers and four reviews is normal, not a failure. Why that happens, when to ask so people actually follow through, and the shortcut that gets Business Profiles suspended.
7 min read Google reviewsGoogle Business Profile setup for a restaurant
The fields that decide whether you appear in the local map pack, and the name mistake that gets profiles suspended.
7 min read Google reviewsHow many Google reviews does a restaurant need?
Not a universal target. The number is set by the venues on your own street — plus the arithmetic of how much one bad night still costs you.
6 min read ReputationHow to reduce negative reviews without blocking anyone
Read your last ten one-star reviews. Almost all of them describe something a manager could have fixed in ninety seconds, if anyone had known in time.
6 min read ServiceHow to handle a complaint at the table
The complaint you hear is the one you can still fix. The four-minute window, and why comp authority beats any script.
6 min read Google reviewsHow to get a fake Google review removed
Google never decides whether a review is true, only whether it breaks a policy. Which ones apply, and how to report one properly.
7 min read Digital menusQR code menu vs printed menu
A straight comparison of update speed, cost, ordering and accessibility, including the four situations where a printed menu is still the better call.
6 min read ReputationHow to respond to a bad restaurant review
A four-part structure that doesn't read as copy-pasted, worked replies for the five complaints every restaurant gets, and the well-meant offer that quietly breaks Google's policy.
8 min read TeamHow to train your staff to ask for reviews
The ask takes four seconds. Getting fifteen people to do it every shift for a year is the actual problem.
6 min read Billing & GSTGST invoices for restaurants in India
The 5% vs 18% split, the fields a tax invoice legally needs, why invoice numbering goes wrong on two tablets at once, and the input-credit mistake that's expensive rather than embarrassing.
9 min read Billing & GSTService charge rules for restaurants in India
It cannot be added to a bill by default, or under any other name. What the CCPA guidelines say, and the GST consequence that catches people out.
7 min read LoyaltyRestaurant loyalty programs that actually bring people back
Why punch cards can't be measured, how to price a reward on food cost instead of menu price, which segment is worth messaging, and why reviews have to stay out of it entirely.
8 min read Table orderingQR table ordering and a kitchen display
What self-ordering does to service time and ticket errors, why a table of six needs a shared session, and the question to ask every vendor about what happens when the wifi drops.
9 min read